A simple Google search can yield lots of insight into consumer behavior.
One content brainstorming idea is to take four different views of a long-tail travel keyword string for a topic like Eurail travel guides ” a great way to explore the current travel writing marketplace is by entering long tail keyword searches into Google. Then, gauge the results.
What type of content appeared on your page one? And what types of sites were you pointed to?
Case in point: When you enter the keyword phrase “raileurope discount for writers 2019,” you may yield these page one results:
- A Beginner’s Guide to Eurail Passes in 2019, by Nomadic Matt
- Beginner’s Guide to Eurail passes 2019, by Seat61
- The Eurail Global Pass is getting bigger and better in 2019, by Lonely Planet
- The Complete Guide on How to Use Your Eurorail Pass in 2019, by GloboTreks
As you can see, there’s a wide range of results here. Major travel publishers, information brands, some content marketing.
Which site has the most unique approach? What content overlaps?